Understanding your analytics
Six snapshot KPIs summarize each feed. Here is what each number means.
Each feed's Analytics page summarizes how it's performing, and you can scope every number with the date range selector at the top (Today, This Week, Last Month, All Time, or a custom range).
| Metric | Meaning |
|---|---|
| Post Views | Times viewers opened a post in your feed. |
| Unique Visitors | Distinct people who viewed your feed. |
| Lead Capture Rate | Share of visitors who submitted an email (leads divided by unique visitors). |
| Leads Captured | Total email addresses collected through your feed gate. |
| Published Posts | Posts live on your public feed. |
| Pending Queue | Posts awaiting your review. |
There is also a line showing how many contributors are actively assigned to the feed.
Per-post clicks
The Posts table has a Clicks column showing how many times each post's call-to-action button was opened, so you can see which cards actually drive action. Sort by it to find your top performers.
These are summary metrics with date-range filtering rather than full time-series charts. For sponsor reporting, pair post clicks and lead exports with your own records.
analyticsmetricskpiviewsvisitorsconversion
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