Five ways operators make money
Proven feed formats: coupon book, weekend planner, home-pro directory, open houses, and a daily pulse.
These are field-tested feed formats. Mix and match them across feeds or sections.
Digital coupon book
A weekly stack of exclusive deals. Charge each business a flat weekly fee, gate the promo code behind an email, and point the CTA to Get Directions.
Weekend planner
A visual events feed. Lean on the Share button (friend groups text cards to each other) and point the CTA at ticketing.
Trusted home-pro directory
Vetted plumbers, roofers, landscapers. Pros pay a monthly retainer; the CTA is a tap-to-call button that sends high-intent leads straight to their phone. A recurring promotion slot is a natural fit for retainer clients.
Weekend open houses
A premium real estate showcase. Agents sponsor individual cards or the sticky banner; the CTA links to a virtual tour or a walkthrough booking. Pinned and scheduled promotions fit agent campaigns around a specific weekend.
Daily pulse
Automated civic updates via Sources. Near-zero upkeep that keeps your feed active and raises the value of the sponsor slot.